Bachelor of Arts in Tourism and Hospitality Management

Programme Description

This programme allows learners to become knowledgeable and skilful within the field of Tourism and Hospitality Management. The programme shall reflect the main components of Tourism management, including finance, operations, accounting, marketing, human resources, customer relationship management, and hospitality management. The core modules of this programme allow learners to analyse and assess various problems and opportunities and use tools which are applicable to different tourism organisations and different hospitality sectors. The elective modules focus on the specialisations.

Learning Outcomes for the Overall Programme

The learner will be able to:
• Critically reflect on various departments and their functions within a tourism and hospitality organisation
• Critically analyse having effective organisational structures and culture at the place of work
• Assess and discuss the importance of having good leadership styles and techniques within tourism organisations
• Critically assess the importance of effective financial, human resources, marketing, strategy, and operations departments within tourism organisations
• Identify the importance of effective teamwork to ensure organisational success
• Reflect on the importance of the different ethical considerations
• Critically analyse how basic economics functions and influences decision-making within tourism and hospitality organisations
• Assess the use of traditional marketing and digital marketing within tourism and hospitality organisations
• Reflect on various trends and issues in contemporary tourism and hospitality
• Assess the role of events management within the field of tourism and hospitality
• Reflect on the potential use of technology within the field of tourism and hospitality
• Reflect on the processes and principles of hospitality management
• Identify the need for and importance of policies and planning within the field of tourism and hospitality

Knowledge

The program provides students with comprehensive knowledge of the fundamental aspects of tourism and hospitality management. They will gain a deep understanding of the operational processes within the industry, including guest services, accommodation management, transportation, and leisure activities. The curriculum covers essential financial principles, including budgeting, cost control, and forecasting, as well as accounting practices specifically tailored to tourism and hospitality organizations. Students will also acquire expertise in marketing and promotion strategies, including digital marketing, public relations, and campaign design, which are crucial for attracting and retaining customers. A significant focus is placed on human resource management, covering recruitment, employee training, and labour laws relevant to the tourism and hospitality sectors. Graduates will be well-versed in customer service excellence, learning how to manage feedback, resolve complaints, and deliver personalised experiences that exceed expectations.

The program also emphasises sustainable tourism practices, teaching students how to minimise environmental impact and promote cultural preservation. Legal and ethical aspects of the industry are covered in-depth, ensuring students understand the regulatory frameworks and ethical standards that govern tourism and hospitality businesses. Finally, the program introduces students to cutting-edge technology and innovation in the field, such as booking systems, CRM software, and data analytics tools, preparing them to leverage these technologies for business development and operational efficiency.

Skills

The Learner will be able to:
• Practice effective decision-making and problem-solving when dealing with problems at the workplace
• Use various management tools which are applicable to various areas within management, including Strengths, Weaknesses, Opportunities, and Threats (SWOT), Political, Economic, Social, Technological, Legal, and Environmental factors (PESTLE), Porter’s Five Forces, and others
• Practice effective performance management tools
• Use critical thinking to be able to deal effectively with issues and challenges faced by tourism and hospitality organisations
• Communicate effectively with different stakeholders within a tourism organisation, both internal and external
• Practice the management cycle in an effective manner within a tourism and hospitality organisation
• Ensure compliance with the ethical considerations which are prominent within a tourism and hospitality organisation
• Apply various principles of strategy and strategic goals in tourism and hospitality organisations
• Use traditional marketing and digital marketing within tourism and hospitality organisations
• Assess the role of events management within the field of tourism and hospitality
• Use technology within the field of tourism and hospitality
• Practice effective hospitality management
• Practice compliance with policies within the field of tourism and hospitality and
• Students will be able to lead teams and projects in diverse, multicultural, and global hospitality environments by demonstrating strong academic and professional writing and research capabilities.