Learning Objectives

• Articulate the meaning of 'tourism' and 'hospitality' while clarifying their relationships.
• Illustrate the components of the tourism system (as explained by Cooper et al.).
• Analyse the relationship and impact of tourism and hospitality on one another. 4) Investigate the elements and range of the tourism system.
• Appreciate the value and significance of the hospitality sector in the scope of tourism. 
• Incorporate the main components of the travel industry market (i.e., leisure, business, health, VFR). 
• Assess the aspects that drive the demand and behaviour of tourists including, but not limited to, the population, economy, and technology. 
• Examine the elements that affect the behaviour and demand of the traveller, and analyse the tourism trends influenced by culture, society, and the environment. 
• Identify the sustainability challenges and opportunities in tourism for the emerging trends and explain the formed trends in the industry.